On August 21, the 7th Asia Europe fashion week, which lasted five days, ended at Urumqi International Textile and clothing trade center. There were 16 shows in 5 days. The wonderful and diverse clothing culture showed the image of Xinjiang in a new era of inclusiveness, openness and inclusiveness, and pushed Xinjiang into the country in a new era of fashion and trend.
"In the world's attention and expectation, Xinjiang will be built into a global model for the modern textile industry system"... On August 17, sunruizhe, chairman of the international textile manufacturers' Federation and chairman of the China Textile Industry Federation, placed high hopes on Xinjiang at the high quality development conference of the textile and clothing industry in Xinjiang.
Xinjiang cotton helps the Silk Road colorful future
How to make Xinjiang cotton more colorful and fashionable? At the 7th Asia Europe fashion week, the Xinjiang cotton themed fashion show revealed the answer. Sunxiuqin, one of China's top ten fashion designers and President of Xinjiang fashion designers' Association, brought the Silk Road neon clothing brand's 2023 cotton and linen series press conference "blooming". More than 40 sets of clothing from three major series told the story of cotton and displayed the cotton based creative concept in the form of sitcoms and clothing shows, representing "Xinjiang cotton goes to the world with love and warmth".
"It is our wish to design the best clothes with Xinjiang cotton. I want to let more people understand the moral of cotton - warmth, love and beauty." sunxiuqin said.
At the 7th Asia Europe fashion week, Xinjiang cotton, ederles and other Xinjiang elements' gold colored clothes, neon skirts, novel design concepts, multi theme creativity, unique cultural elements, rich color mix and match interwoven and collided, making Xinjiang brand clothing more colorful and charming.
"This Asia Europe fashion week is the largest and the highest level of clothing industry event in recent years, which comprehensively displays the latest achievements of the development of Xinjiang's textile and clothing industry." gaohuabin, member of the Party group and deputy director of the Department of industry and information technology of the autonomous region, said.
Since its establishment in 2012, Asia Europe fashion week has become an international window for famous brands and designers in countries along the "belt and road" to promote image and spread fashion.
As the venue of the 7th Asia Europe fashion week, Urumqi International Textile and clothing trade center is building the forefront of the fashion capital.
Zhang Jian, general manager of Urumqi International Textile and clothing center investment and Development Co., Ltd., said that the Asia Europe fashion week has attracted designers, brands and industry experts from all over the world to gather here, which helps to enhance the popularity of the textile and clothing center and expand its influence in the national fashion industry.
Design empowerment to enhance comprehensive competitiveness
"Saishangfeng", "Han and Tang apricot style", "Silk Road · blank", "warm cotton" and "starry sky in the sea of flowers"... At the 7th Asia Europe fashion week, a series of Xinjiang original clothing brands were in full bloom in the 3rd Xinjiang top ten fashion designers competition.
The contestants of this competition are all young designers. Some of them Take Xinjiang cotton as the core of creation and combine the design of ederles pattern to integrate the "new Chinese style" with Xinjiang elements; Some combine Xinjiang cotton with indigo dyeing to show the magnificent scenery of Duku highway in one day; Some take the cultural relic "five stars come from the east to benefit China" unearthed in Xinjiang as the material, and snow lotus as the cloud shoulder shape, showing the beauty of everything and life in the world
"This year's top ten designers in Xinjiang have the highest level and the richest display content in previous competitions." sunxiuqin was surprised to find that through this fashion show, a number of fashion design talents are growing and a number of brands are rising.
Yanshutong, the third top ten fashion designer in Xinjiang, said that as a young designer, participating in the Asia Europe fashion week is a good learning opportunity. By learning from famous designers at home and abroad, she has grown professionally. In the future, she will integrate more Xinjiang elements with the "new Chinese style" loved by young people, and design more fashionable clothing.
Sunxiuqin believes that if the fashion industry represented by textile and clothing wants to occupy an active position in the new round of competition, it must firmly grasp the core idea. This competition has cultivated and excavated more excellent young designers, and improved the brand and comprehensive competitiveness of Xinjiang textile and clothing industry with design and creativity.
"Xinjiang has a lot of rich patterns and patterns, and the color of clothing is also unique, which provides me with more creative inspiration for my next design." Liu Yong, a guest of Asia Europe fashion week and winner of the "Golden Top Award" for Chinese fashion design, said frankly that while Xinjiang's textile and clothing industry has its own characteristics, it should continue to innovate and improve, create a national brand that consumers like, and go to the country and the world.
Integrate more resources for textile and garment industry
At the 7th Asia Europe fashion week, Xinjiang fashion designers and brand enterprises signed cooperation agreements with well-known designers and brand enterprises in other provinces in China to deepen exchanges and cooperation in terms of talent training, resource sharing and industrial integration.
"This signing has better promoted the development of Xinjiang's textile and clothing industry." buxiaoqiang, chairman of Guangzhou cotton International Fashion City Co., Ltd., said that enterprises see the advantages of high-quality raw materials in Xinjiang and hope to produce more innovative products through high-quality raw materials.
"Asia Europe fashion week has integrated more high-quality resources for Xinjiang's textile and garment industry." sunruizhe said that attracting powerful garment enterprises and talents to settle in Urumqi can promote the creation of Urumqi's Asia Europe fashion capital, and realize the transformation of Xinjiang's textile and garment industry from manufacturing to creation, from product to brand, and from speed to quality.
Gaohuabin said that the Asia Europe fashion week will further play a role in establishing brand awareness, leading consumption trends, creating a good business environment, and promoting cultural exchanges between Asia and Europe, and continuously enhance the influence of Xinjiang's textile and clothing industry. Now, from "one yarn" to "one cloth", from "one garment" to "one brand", from "one enterprise" to "one cluster", the construction of Xinjiang cotton textile industry chain and supply chain has been further strengthened.
In the first half of this year, the added value of the textile and clothing industry in Xinjiang increased by 7.0% year-on-year, 9.4% higher than that in the first quarter.
On August 17, the catalogue of guidance for the high quality development of the textile and garment industry in Xinjiang Uygur Autonomous Region was released. Focusing on the objectives and tasks of Xinjiang to undertake the transfer of the textile and garment industry at a high level and promote the high quality development of the industry, the catalogue provides classified guidance, supervision and management of investment projects in the textile and garment industry and the processes, technologies and equipment involved in the projects, so as to improve the quality of development and create a good industrial development environment.
Sunruizhe said that the development of Xinjiang's textile and garment industry is of great significance to promoting the construction of China's textile modernization industrial system. In this regard, he suggested that we should adhere to integrity and innovation in exploring advantages, promote internal introduction and external connection in the internal and external circulation, and build Xinjiang into a global model of modern textile industry system.